How Sony Playstation Dominating The Gaming Industry
Updated: Sep 7
It all started after the end of the war in 1946, In a half-destroyed shopping center in the ruins of Tokyo, two engineers, Masaru Ibuka and Akio Morita, set up the workshop of a small electronics firm called Tokyo Tsushin Kogyo.
Rapidly renamed Sony, this company is now a global giant in consumer electronics and entertainment. Many products emerging from its workshops – transistor radio, the Walkman, the Compact Disc, and the PlayStation game console – have changed our everyday lives.
The Born Of The PlayStation
The original Sony PlayStation was launched in Japan in 1994, and '95 saw the Sony PlayStation released all across the world. It shared a massive 11 years of availability, and in 2006 Sony stopped production. However, that was not the end of the Sony Playstation; people just couldn't have enough of the high-grade graphics available.
Sony came in with the Sony PlayStation II. A console that when released had exponentially better graphics, and games than the first. The bigger benefit was that it was backward compatible with existing PlayStation 1 games. This made getting the PS2 much more of a bargain throughout the whole world.
The PS2 was so powerful that Japan initially imposed export restrictions on the PS2. The PS2 was even said to contain parts, especially its powerful graphics hardware, which could be used to simulate the effects of military ballistic missiles! No wonder it became so popular.
After its release in 2000, the PlayStation 2 only took 5 years to become the fastest-selling console in history, selling a whopping 100 million units. In fact when it was released, due to shortages, many were sold on eBay for $1,000+! that was triple the original price.
The Sony PlayStation has transformed gaming. It took us out of that 80's arcade-style games to today's photorealistic 3D games, and worlds that are as big and wide as our Earth! Sony has not stopped there with its great innovative technology. As Microsoft, the game rival, started on the road to creating gaming devices, they released the X Box, and Sony made a comeback with the Sony Playstation 3 or PS3. This version contains hardware that makes it as powerful as a PC. Being designed for gaming, it will bring forth games that provide hours and hours of enjoyment with cutting-edge graphics, never seen before.
“Good games and low prices”
Today, Sony seems back on track with its deceptively simple “good games and low prices” strategy. And it couldn’t come at a better time. Sony and Microsoft are set to launch new consoles in 2020, but they’ll face competition from a new direction as game streaming becomes feasible. PS4 VS Microsoft X Box VS Mobile Game Series.
One of Sony’s key strategies in the past has been to undercut its competitors when pricing its consoles, even selling them at a loss to gain users. But in the near-future world where game streaming finally works, that strategy might not work. Sony preemptively undercut Google’s Stadia, slashing the price of its streaming platform PlayStation Now in half from $20 a month down to $10 for 720p gaming with a bunch of games included.
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3 key takeaways from the story:
Based on my finding, The author of “Business The Sony Way” has tried to understand the reasons for this exceptional success. In analyzing this book, as well as the articles cited in the first “Find Out More” inset, we have drawn the following relevant teachings:
Don’t focus too much on the short term. Sony allows enough time for its investments to come to fruition.
Place priority on innovation. Sony’s success is largely due to its ability to invent extraordinary products.
Take your future into your hands. Sony is able to stay a step ahead of future trends in order to capitalize on them.
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Till then, Have a good read.